Privacy Policy


Welcome to Picasso Art Gallery’s digital platforms Since its establishment in 1971, Picasso has built its business on the trust of its artists, customers, clients, and visitors. We endeavor to understand their interests in art and, at the same time, protect their privacy. Picasso publishes this Privacy Policy to let you know how we will continue to collect, use, and protect personal information about you in a digital age. It also describes your rights concerning this information.

This Policy covers information that you give us when you purchase something from us or consign artwork or other goods to us, register for or attend any of our live events, visit or register for any of our Picasso branded websites, request a catalog, sign up for any of our print or online publications or newsletters, or publish information on Picasso pages on social media platforms. We will publish a link to the policy at the bottom of online properties to which it applies and, as often as possible, will include its URL, on paper forms to which it is applicable.


Personal information is information, or a combination of pieces of information, that could reasonably allow you to be identified. We will collect personal information about you from a variety of sources, including information we collect from you directly (e.g. when you contact us), the information we collect about you from other sources, and information we collect automatically from you, as described below.


The categories of information that we collect directly from you are personal details (e.g., name, date of birth), contact details (e.g., phone number, email address, billing address), transaction information (e.g., bidding records, shipping details, information about items you purchase or wish to consign), limited financial information (e.g., card payment information in connection with your purchases, wire instructions), username and password, and identification information.

We rely on the information you provide to us or that we collect or observe about your interactions with us. For example, if you attend a live event, participate in one of our exhibitions, become a client, or register online. If you have registered with us online, we use data collection technologies to collect information that indicates your interests in our websites, online platforms, and marketing campaigns.


We may add public information about you from external sources, including social media sites. The categories of information we collect about you from other sources are your public profile information, family relationships, and organizational affiliations. We may work to expand our customer base by acquiring names, contact data, financial information, affiliations, and demographic information from other sources such as private companies, public registers, and social media sites. We may also generate information such as appraisals, profiles, and a history of our relationships with you based on the information you have provided or that we have obtained from other sources.

We may make video recordings of our exhibitions, gallery spaces, and certain live events.


We may use common data collection technologies as you visit our websites and interact with our emails:

Our logs gather date, time, information about your browser and system or device configuration, information about how you interact with our digital properties, and an IP address for all visitors to our sites. We use this information for our internal security purposes, for trend analysis and system administration, and to gather general information about our audiences and their geographic locations.

We also use and allow certain other companies to use technologies that are similar to cookies (for example, pixels, and gifs) when we send you emails. This helps support the delivery of Internet-based content and advertisements to you.


The way we analyze personal information for advertising and marketing purposes and client development, risk assessment, or fraud prevention may involve profiling, which means that we may process your personal information using software that can evaluate your aspects and predict risks or outcomes. For example, we may use the information we collect (e.g., purchase information, browsing history, and consignment history) to infer your interests. And we may use those inferences to support automated decisions about the content, recommendations, and offers we present to you on our digital properties. We may use automated tools to the flag for further review suspicious activities associated with our digital services (e.g., multiple logins from different locations within a short period or activities associated with suspicious IP addresses). These automated activities will not, in themselves, have legal or similar effects on you.


Picasso uses data about you for the following purposes:

-To manage and assure the integrity of our online sales.

-To fulfill your orders, facilitate consignments, provide the services, publications, catalogs, and information you request, manage your account, inquiries, and requests; and manage your relationship with us.

-To send you information about upcoming events and content that you may be interested in.

-To improve and personalize our website and services.

-To match online ads to your interests, arrange for Picasso and other companies’ ads to reach you after you have left our sites, and help advertisers show you ads that are more relevant to your interests.

-To expand our online audience.

-To provide, maintain, and protect our digital offerings.

-To protect against the risk of fraud by clients.

– To protect and defend our rights and property, as well as those of you or third parties.

-To comply with legal obligations to which we are subject and cooperate with regulators and law enforcement bodies.

-For any other purpose that we inform you of, such as when you register or provide us with personal information.


Picasso may disclose or transfer data that identifies you to other companies or entities only as follows:

-To business partners and vendors that work on our behalf to provide services such as item shipments, mailings, customer account and technology support, secure payment processing, fraud prevention, digital marketing management, and data storage.

-To consignors and others as needed to facilitate a consignment.

– To organizations with whom we collaborate to host events.

-To law enforcement or other entities that present valid legal processes or at our discretion, unless otherwise prohibited by law, to protect human safety, our rights, or the rights of others.

-To meet certain legal compliance requirements, for example, under AML (anti-money laundering) laws, or customs laws and regulations.

-As part of a sale, merger, liquidation, or transfer of our business assets.


You have a choice and control over it.

-Receiving marketing communications from us. We may contact you by email, text, or SMS messaging.

-You may also stop email marketing by using the “unsubscribe” mechanism at the bottom of our email marketing messages. In most cases, we will give you a choice between stopping just one kind of email or opting out of all email marketing from us.

-Whether your account is current. You may review and edit the personal information that is stored in your user account on our website (e.g., your passwords and other contact information) by visiting the “Profile” area of your account on our website or by contacting Picasso via the email address at the end of this policy. We will endeavor to respond to your request as soon as practicable. Before we can provide you with any information, correct any inaccuracies, or delete any information, however, we may ask you to verify your identity and to provide other details to help us respond to your request.


We receive data collected locally by members of the Picasso team and collect data online directly from individuals in countries around the world. We protect your information using physical, technical, and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration. Please be aware, though, that no security measures are perfect or impenetrable. You remain responsible for protecting your username and password and for the security of information you transmit to us over the Internet.

We will keep your personal information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your personal information for a period that enables us to:

-Maintain business records for analysis and/or audit purposes.

-Comply with record retention requirements under the law or other relevant legal or regulatory requirements.

-Defend or bring any existing or potential legal claims.

-Deal with any complaints regarding the services.

-Preserve historical records of transactions and property.

We will delete your personal information when it is no longer required for these purposes.


Our websites are directed at adults, including young adults.  They are not directed at children, particularly those under the age of thirteen. We do not accept them as clients or knowingly collect data about them.

Our websites may contain links to other websites not owned or controlled by Picasso.  Those websites may collect information about you. Picasso is not responsible for their practises or content.


On some occasions, Picasso processes your data with your consent (e.g., when you agree that we may place cookies or if you ask Picasso to send you information about upcoming events).

On other occasions, Picasso processes your data when we need to do this to fulfill a contract with you (e.g., for billing purposes) or when we are required to do this by law. If it is mandatory for you to provide data for these purposes, we will make this clear at the time and will also explain what will happen if you do not provide the data.

 Picasso also processes your data when it is in our legitimate interests to do this and when these interests are not overridden by your data protection rights. For example, Picasso has a legitimate interest in ensuring the security and integrity of our exhibitions and sales; learning about the interests and preferences of our current and prospective clients; developing new business opportunities; maintaining accurate business and provenance records, and in ensuring that our websites and apps operate effectively. When we process personal information to meet our legitimate interests, we put in place robust safeguards to ensure that your privacy is protected and to ensure that our legitimate interests are not overridden by your interests or fundamental rights and freedoms.


You may ask Picasso for a copy of your personal information, to correct it, erase it, restrict your use of it, or transfer it to other organizations at your request, subject to local law. You also have the right to object to some processing and, where we have asked for your consent to process your data, to withdraw this consent. In particular, you have the right to object to direct marketing at any time. Where we process your data because we have a legitimate interest in doing so (as explained above), you also have a right to object to this. These rights may be limited in some situations—for example, where we can demonstrate that we have a legal requirement to process your data.

If you would like to discuss or exercise such rights, please contact us at the details above. We encourage you to contact us to update or correct your information if it changes or if the personal information we hold about you is inaccurate. We will contact you if we need additional information from you to honor your requests.

We hope that we can satisfy any queries you may have about the way we process your data. We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. However, if you have unresolved concerns and believe that we have not been able to assist with your complaint or concern, you also have the right to complain to data protection authorities.


You may request a copy of this policy from us using the contact details set out above. We may modify or update this policy from time to time.

If we change this policy, we will notify you of the changes by updating this policy on our website.  Where changes to this policy notice will have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you sufficient advance notice so that you have the opportunity to exercise your rights.


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